Saturday, July 25, 2009

Yasmin - a recognition for bringing us back in touch with ourselves.

Many said that as we grow up, we surpress many of the feelings we have when we were young!
It is called the lost of INNOCENCE.

Well, why?

It sometimes is deemed impolite to say things we can when we were small; too politically sensitive to discuss a topic we feel passionate about; express our feelings to another the way we feel it or simply talk about a person uncensored.

We have lost BEING OURSELVES for reasons of sensitivity, culture, shame ...

The magic of Yasmin is to help us relive all these through advertisements and movies - away from ourselves but still can be enjoyed by all. She has allowed us to say things without saying; doing things without starting the deed and feel things which we are conditioned to feel as taboo or simply forgotten.

Yasmin, you have touched many lives in the course of yours.

Through your back-to-human-basics on relationship between human beings, you have conjured and re-activated the feelings we have somewhat lost or shy and afraid to talk about.

Your MERDEKA series of adverts and lately FUNERAL for MCYS is clear examples you take life to the highest level of maturity by bringing it back to the lowest common denominator of basics.

Your SEPET touched many hearts, erasing the color sensitive lenses we have been taught to have; your TAN HONG MING is simply magical to let us re-discover the innocence we still have in us. Your CHINESE NEW YEAR - OLD FOLKS HOME puts success and happiness as far apart as it should ever be and bring it back together again by redefining them.

You have given us so much in ways you will not ever imagine.

Families are touched by FUNERAL. Relationships are made possible by SEPET. And communities move to a new level of relationship through your MERDEKA ads.

You have given us back the sense of being OURSELVES.

I thank you and will miss this Merdeka more than all previous as you are not here to help us retell our stories in ways we are afraid to do.

1 comment:

Lis Wong / 黃碧琴 / 황벽금 said...

I've only seen Yasmin's funeral ad once, on the big screen at Shaw, Scotts Road.

Stirred emotions in me. I wondered how much I would say and what I would say, if the person who passed on is an extremely close friend.

Perhaps, I will put my opinions, thoughts and experiences in a diary, only to be read when everyone in the same generation has gone from this world.